ONGO Framework acquires Hyderabad-based Hockystick Media in a cash-plus-equity deal

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ONGO Framework has recently acquired Hyderabad-based Hockystick Media in an undisclosed cash-plus-equity deal.

A premium digital marketing agency founded by ex-Googlers Shrikanth Katkurwar, Abhijit Gogoi, and Ambujam, Hockystick Media has quickly carved a niche for itself by leveraging cutting-edge technology to deliver end-to-end digital marketing solutions. It has worked with several SMEs and high-growth start-ups from India, in addition to supporting digital agencies across the US and the UK.

Speaking on the acquisition, Rama Kuppa, Founder & CEO – ONGO Framework, said, After having served thousands of customers and multiple Channel partners, we observed that most companies feel challenged in leveraging and promoting their digital assets. Strategically, Hockystick acquisition is aimed to fill this gap.

The Hockystick acquisition comes close on heels of a $1 million angel investment. Mitesh Majithia, serial entrepreneur and seasoned angel investor who had initially invested in ONGO Framework in 2016 has been instrumental in this angel funding.

Having been bootstrapped in the initial phases of its growth, ONGO Framework will use its latest capital infusion for driving its talent acquisition, technological innovation, and marketing efforts. It will also be looking to tap into the growing demand for digital transformation solutions from SMEs in emerging markets across the Middle-East and North Africa (MENA) region, as well as from more mature economies such as the US.

“We are also delighted to have an experienced industry veteran such as Mitesh Majithia on board as an angel investor. He is a very hands-on investor who assists his investee companies with fundraising, strategic direction, and business networking. With him guiding our long-term vision and operations, we are confident that ONGO Framework will continue to grow exponentially and become the preferred digital transformation and technology partner for businesses around the world,” Rama added.

Mitesh Majithia said, “As a leading low-code/no-code and Rapid Application Development Company based in India, ONGO Framework has a unique competitive edge. It understands the market requirements of emerging economies and also has state-of-the-art technological capabilities to fulfil the demand from businesses in more mature economies such as the US. I am convinced of its long-term growth prospects and am looking forward helping the company realise its massive innovation potential through my experience.”

With the Hockystick acquisition, ONGO Framework will now cover the entire gamut of digital development and marketing services for its clients, providing them with 360-degree solutions for their digital transformation and online growth. It is now complementing its array of tech-led solutions such as app Development (Android/iOS/web), ERP, CRM, etc. with full-service digital marketing services like SEO, social media marketing, content marketing, paid ads marketing, and email marketing. Hockystick will also continue to function independently under its brand name.

Shrikanth Katkurwar, Cofounder & CEO – Hockystick, said, “Hockystick was established with the vision to empower businesses with digital marketing solutions that allowed them to focus solely on their core business without having to worry about their ROI. Joining forces with ONGO Framework is a major shot in the arm for this vision and will enable Hockystick to access better business opportunities and provide technology solutions to its clients. We aim to establish Hockystick as one of the largest digital marketing companies in the Indian market by joining hands with ONGO Framework.”


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