PurpleTeal is an established mobile Health (mHealth) service provider based in Fremont, California, USA. The company operates an automated, personalized mHealth messaging platform for Telcos, and consumers. Their mhealth platform and apps engages subscribers to take better care of their health and wellness, by educating them and prompting them to take appropriate and timely health actions.
Purple Teal’s, ‘Tweak & Eat’ app is the simplest, most effective weight loss and healthy eating app. Tweak & Eat helps people get ‘just in time’ hand holding by certified nutritionists as one is eating. Purple Teal serves over a million subscribers in fifteen countries in a dozen languages, and is growing every day, with operations that span the globe. The company’s technology platform is completely patented.
Anand Subra is the Chief Knowledge Officer and Cofounder of PurpleTeal Inc. He is responsible for new product development as well as providing knowledge support for strategy, marketing and delivery initiatives. He was previously with IBM for 20 years, where he held various positions in sales, marketing, consulting, strategy and business development.
In an interaction with IncubateIND, Anand Subra talks about the future of mobile devices in healthcare. Read on!
Tell us something about yourself and what does PurpleTeal do?
PurpleTeal, Inc. is a global provider of mobile Health (mHealth) Apps and services. Our Vision is to ‘Keep Everyone Healthy, Looking Good & Feeling Great!’ and our Mission is to ‘Transform Health & Wellness across the Globe!’
We operate a large-scale, automated, personalized messaging platform and a mobile App called ‘MyHealthAssistant’ and provide mHealth services in a dozen languages to subscribers in 15 countries.
In India, we operate a disruptive and innovative direct-to-consumer App-based service called Tweak & Eat ® that connects subscribers to our nutritionists who provide real-time, ‘just-before-you-eat’ personalized advice to help subscribers achieve their health goals, one meal at a time. Tweak & Eat will fundamentally transform the weight-loss, health & wellness space!
What is the future of mobile devices in healthcare?
Your mobile phone is the door to good health. The future is bright with opportunities to make a difference to each person. Apps will transform how people eat, exercise, sleep, de-stress, and carry out all their day-to-day activities. You’ll be able to order medicines, look up your health history, interact with health professionals via chat, video, etc., and take care of your health minute by minute. You won’t have to wait to see the doctor, one will take your call and give you advice on the fly. Many things are possible and we haven’t even scratched the surface yet.
How Artificial Intelligence is revolutionizing the mobile health industry?
AI is very good at certain things like analyzing a lot of data or images and coming up with various alternative conclusions. Sometimes they can (with a lot of training) get very specific in limited areas. Again, we are only scratching the surface, as we train more and more, AI will be able to do a lot more. Tweak & Eat is training and using AI to help nutritionists do a better job of giving advice and information, and as we keep doing this, we will get very good at it.
How mHealth, wearables and IoT will create the clinical trials of the future?
All these will make possible much more real-time and continuous tracking of various body parameters that are relevant to clinical studies. We will learn a lot more about how the body responds to the study drug, monitor side effects more effectively, and even intervene in case of adverse events. It will make it all much more effective and efficient.
How Big Data and mHealth will bring value to patient?
A lot more in-depth, continuous and real-time analysis that can drive much more effective interventions, as well as the ability to evaluate adherence (or patient compliance) efficiently, so health professionals can see in real-time whether and what difference they are making to each of their patients.