Traveling from one place to another within or outside the national boundary is referred to as tourism. Tourism can be for recreational purposes or business purposes. The World Tourism Organization defines tourism more generally, in terms which go “beyond the common perception of tourism as being limited to holiday activity only”, as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes”
Tourism Industry in India
According to data The World Travel and Tourism Council calculated that tourism generated ₹16.91 lakh crore (US$240 billion) or 9.2% of India’s GDP in 2018 and supported 42.673 million jobs, 8.1% of its total employment. The sector is predicted to grow at an annual rate of 6.9% to ₹32.05 lakh crore (US$460 billion) by 2028 (9.9% of GDP). In October 2015, India’s medical tourism sector was estimated to be worth US$3 billion, and it is projected to grow to US$7–8 billion by 2020. In 2014, 184,298 foreign patients traveled to India to seek medical treatment.
Technology and Tourism
Augmented and Virtual Reality – with the increasing technical advancement, the uses of AR & VR is also widening. It’s now been applied in almost every field. Specifically, about the tourism industry, the airlines are making use of VR technology to show their customers, cabin, seating facilities, food provided, etc in order to attract their customers.
Artificial Intelligence– AI is combining human intelligence with machine learning, and making machines perform without any human interventions. Today the tourism industry is continuously using AI technology, in order to increase their customers and performance. It has enabled cost reduction with the speedy process.
Big Data – big data is a fact of life, it is applicable everywhere. Due to such big data, it is not possible to handle it manually in an effective way. Therefore, big data analytics is used to manage data in a personalized way and more strategically.
Digitization- digitization has made everything available at just a click, it has helped the tourism industry in various ways. Now it’s very easy to select a perfect destination according to our choices by having a look at it on phones, monitors, etc, through specific websites. Digitization has enabled everything within our reach without being physically present there.