Artificial Intelligence is the Real Game Changer in Retail Market – Harsh Chauhan

In Artificial Intelligence, Interviews

MiniDukan was established in 2018 with a vision to revolutionize the e-commerce business in rural India. The hyperlocal service empowers customers across tier 4 to tier 6 towns to shop a wide range of products from general merchandise, fashion to electronics at the click of a finger.

MiniDukan offers an enhanced customer experience with deliveries at Zero charges and no Minimum Order Value (MOV). The app plus kiosk-based hyper-local service sources products from local vendors and ensures delivery within 48 hours. The brand is dedicated to addressing the challenges faced by the e-commerce sector such as logistics, vendor retention, timely payments, employment generation, and customer education.

Harsh Chauhan is the Co-Founder & CTO of MiniDukan. An optimistic and dexterous entrepreneur, Mr. Chauhan is known for spotting new opportunities. With a work experience of two decades across various sectors, his expertise lies in building highly scalable systems and connecting them to Progressive Web Apps (PWA’s) and other user interfaces.

Tell us something about yourself and what does MiniDukan do?

MiniDukan is a brand dedicated to addressing the challenges faced by the e-commerce sector such as logistics, vendor retention, timely payments, employment generation and customer education.

MiniDukan was established in 2018 with a vision to revolutionize the e-commerce business in rural India. The hyperlocal service empowers customers across tier 4 to tier 6 towns to select a wide range of products from general merchandise and fashion to electronics, at the click of a finger.

Within a year, the company has established its presence across 11 districts in Uttar Pradesh with 20 logistic warehouses, 2,500 Collection Delivery Centres (CDC) or kiosks and a customer base close to 1,00,000. By 2019, MiniDukan aims to charter its presence across North India with 40,000 Collection Delivery Centres (CDC), 400 logistic warehouses and by acquiring a customer base of 10 Million.

MiniDukan offers an enhanced customer experience with deliveries at Zero charges and no Minimum Order Value (MOV). The App plus kiosk-based hyper-local service sources products from vendors and ensures delivery within 48-96 hours.

My role in this organization is of the co-founder and CTO.

How Artificial Intelligence is changing the retail game in Indian Market?

The introduction of Artificial Intelligence in the retail market has been a real game changer. The data collected by AI on our online platforms is then processed to predict not only customer buying patterns but also the time at which the consumer is most likely to make a purchase. The algorithms help reach accurate conclusions and thus, more personalized content is shared with the customers.

How will IoT transform the future of ecommerce industry?

The evolution of business models will lead to interactive online and offline experiences. Keeping track of the data through a real time and centralized inventory, without the use of IoT may lead to errors. Some of the best moments of customer experience in offline retail outlets, are those when the customer is moving around. Looking forward, smart shelves, beacons and centrally managed tags are some innovations which may be seen in the near future.

What are some amazing improvements Big Data can bring to retail industry?

Data is produced in large quantities in both the online and offline retail industries. This data is collected from customer feedbacks and point of sales with regard to offline retail and site navigations, etc. in online retail. Big Data acts as a backbone for Artificial Intelligence and Machine Learning, to come up with precise analysis to provide customers with personalized content and messaging. Big Data has already been recognized as the foundation stone for customer retention and will play a big role in the retail sector in the coming years.

How blockchain can be used to improve the future of ecommerce?

The need of the hour is an open, secure and transparent E-Commerce sector, where block chain can play an important role. It will be instrumental in providing accurate data to consumers regarding their product and the fact that it is decentralized will be a major boon for the retail industry.

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